Exact and Partial Match Domains in 2014: Why they still kick major ass

All these fools are telling everyone how EMD’s and PMD’s are no longer a viable strategy in 2014.

But guess what… These are the same Google Sheep that say backlinking does not work. Or SEO is dead. Or you only need high quality content to rank.

Frankly, it is all rubbish.

I’ve tried many approaches. Creating a site with the absolute best content on the web, no link building. Then created another website using an EMD, 500 words of crap content, and some link building.

Want to know what happened? The EMD ranked top in less than a month.

Now the SEO’s will be saying… “But Steve (MR CHAOS), that’s only going to last a month or 2, then you’ll lose the rankings and the high quality content one will take its place”.

My answer to that is in 2 parts…

  1. You are an idiot for believing that it will be so short term
  2. You are an idiot for thinking that if that was the case, it would even matter

Apologies, I’m having a bit of a rant here.

But check this out…

The website that is an EMD, is still ranking top now. 6 months later. And truthfully, it was so damn easy to rank, if it got penalised every other month, I could just create new ones and dominate the top position for a long time.

Sure that is churn and burn, which I never wanted to get into in the past… but do you know where the “high quality site” is sitting?

Page 6.

No kidding. It’s stuck. Not moving. Maybe it is all part of a 10 year strategy to have the best content available in your niche.

Now there is a trick to doing EMD’s and PMD’s to stop you getting penalised.

It’s all about not over optimising your website and the anchor texts.

For example if I wanted to rank for SEO Northampton, I could use the keywords seo in northampton which uses a stop word to have diversity. But of course I wouldn’t want to use that keyword more than once….

For the next anchor text, I could use seo northampton agency, see how I’m diversifying this in different links while essentially saying the same thing?

Penguin isn’t that smart, as my last post covered.

You can be heavily optimised without using the exact same anchor text every time, which is why penguin penalises you for.

What you can do after you’ve used a LOT of other anchor texts and you’ve nearly got the rankings you want, then you can add some exact anchor texts in. This will give you the final push you need.

But do not follow stupid rules such as 5% exact match ratio, that is crazily unnatural. If you have 1000 links and 50 of them are the exact same, it looks like an SEO’s handy work.

Anyhoo… Tell me what you guys have been doing recently with EMD’s or PMD’s. I’m absolutely crushing it with them with my Northamptonshire Online Marketing site.

How to Avoid The Penguin 2.0 Penalty

I’ve recently been testing what causes the Penguin 2.0 penalty by Google and have found out what is causing it and how to fix it.




Penguin is all about over-optimisation, so if you sell red t-shirts and your website has text like:

I like red t-shirts because red t-shirts are good and red. Plus they’re great t-shirts to wear. Buy red t-shirts from us today, the only place you should try for red t-shirts.

Get the idea?

Not only is it for on-page, but also off page. Meaning the links to your website.

If every single link to your website is the keyword you are trying to rank for, this is clearly unnatural and is the main penalty of the Penguin 2.0 update.

BUT WAIT! Here’s how you can easily fix it!

Add more links.

You’re thinking….. WHAT YOU TALKING ABOUT?

More links?

That’s the opposite to what Google want. But it’s not. It’s the opposite of what Google want – you to do.

Not the opposite of what Google’s algorithm loves.

The best way to fix your website after being hit by the Penguin 2.0 penalty, is to add more links to your website with alternative anchor text.

If you use a tool like Majestic SEO you can easily track and manage how optimised your anchor text is. Ideally you don’t want to use your main keyword more than 10% of the time.

I think the general rule is less than 33%, but I go super low.


Don’t over optimise your website or backlinks, it’ll get you slapped.

If you do get slapped, make your content more friendly and add more links with different anchor texts…

And you’ll kick penguin 2 in the balls.

Haha. Seriously though, try these techniques. They seem to have worked great for me.

Leave a comment with your results!

Is SEO all about high quality content in 2013?

You have probably heard it as much as me, Moz do not stop to mention it. High quality content is the future of SEO.

I agree.

But as someone that has devoted years to SEO and more importantly, has a number of clients and personal websites making money now, I do not believe it is relevant now.

While it will be a ranking factor in the future, as of Penguin, Panda, and all of the updates that have happened thus far, none of them appear to penalise low quality content.

In fact, it seems now you do not even need to do low quality content.

Keyword stuffing appears to be ineffective for over optimisation and especially on exact match domains.

Here’s an example of what I’m naming keyword stuffing:


While some people would say just using the word on its own would be regarded keyword stuffing. The above example I’ve seen a few times and it just plain does not work in 2013 and looks awful.

For now, I’ve found you really do not need to write content on websites. I’ve written less than 50 words on a page and ranked it in the top 10.

Have you experienced this yourself?

Just as clarification, I am a big fan of high quality content. I personally create very small amounts of content at first to focus on the SEO itself.

After rankings have been achieved, usually first page, or at least some traffic to the page, I update the website with much higher quality content.

Leave a comment below with your thoughts on content quality in 2013.

This is a guest post written by Gus Jones of an SEO Northampton agency that specialise in local searches for medium sized businesses.

Welcome to my new home

Just wanted to say welcome everyone!

I’m Steven Jenkins as you probably know if you’re one of the first visitors to this website.

I’ve decided to close down the old website and for now on will be using this old domain I had lying around, inspired by some big websites with fairly random names e.g. Yahoo.

Here’s what this new website will be about…

  • Choosing SEO friendly WordPress Themes
  • Installing plugins that help improve usability and SEO of WordPress
  • Managing a WordPress Blog
  • Outranking your competitors on Google
  • Monetizing your WordPress Blog
  • And MUCH more regarding WordPress and SEO…

If you have any questions about the website, or any ideas in particular you wish for me to write about, please leave a comment or send me an email on the contact page.